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Writing for an Indian Business Audience: Samples

Summary:

This handout provides examples and information on writing for both domestic and international audiences doing business in India. It includes information on letters and memos, as well as important stylistic considerations. The handout concludes with comments on some important characteristics of English writing in India, and on the status of English in business writing compared with native Indian languages, such as Hindi and Bengali.

Contributors:Tony Cimasko
Last Edited: 2010-04-25 09:05:51

The following letter is an example of writing for an Indian business audience

D.O.NO.F.7-5/2007-Desk (MDM)

Subject: Sales Presentation

16.5.07

Mrs. S. J. Kumar Vice President of Marketing Electrical Supply Company Rising Star Industrial Complex Bhubaneswa, Orissa – 751007 India

Dear Mrs. Kumar:

I am writing to provide more information on the sales presentation taking place on Friday, 15 June.

The merchandise samples, brochures, and presentation slides have all been prepared, and our sales team is in the process of tailoring their presentation to the particular needs of your company. I have enclosed a copy of the brochure and photographs of the merchandise samples for you to inspect. Right now, we believe the presentation will take about one hour. If you would like more or less time, we are very flexible and would be happy to accommodate you.

Please do not hesitate to e-mail (NAME@company.co.in) if you have any questions. I am looking forward to meeting you in person on the fifteenth.

Yours sincerely,

Your Name

Your Title

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