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Ethical Considerations in Primary Research

Summary:

Primary research involves collecting data about a given subject directly from the real world. This section includes information on what primary research is, how to get started, ethics involved with primary research and different types of research you can do. It includes details about interviews, surveys, observations, and analyses.

Contributors: Dana Lynn Driscoll, Allen Brizee
Last Edited: 2012-09-21 10:05:43

Primary research is conducted all of the time--journalists use it as their primary means of reporting news and events; national polls and surveys discover what the population thinks about a particular political figure or proposal; and companies collect data on their consumer base and market trends. When conducting research in an academic or professional setting, you need to be aware of the ethics behind your research activity.

Here are some specific points to consider:

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