General WritingResearch and CitationTeaching and TutoringSubject-Specific WritingJob Search WritingESL
OWL at Purdue Logo

This page is brought to you by the OWL at Purdue (https://owl.english.purdue.edu/). When printing this page, you must include the entire legal notice at bottom.

Higher Order Concerns: Is Your Document Sound?

Summary:

When you are revising your résumé or other business messages, there are priorities of concerns in choosing what to look for and work on. This handout provides tips for reviewing the content and quality of your business documents.

Contributors:Sachiko Sakamuro, H. Allen Brizee and Katy A. Schmaling, Dana Lynn Driscoll
Last Edited: 2013-03-01 08:35:06

In revising your business documents, begin with the Higher Order Concerns (HOCs). The HOCs are aspects of the writing most responsible for the content of the document. This section focuses on the following four main HOCs: Focus and Purpose; Audience; Organization and Document Design; Development.

Focus and purpose

Business writing is action-oriented, rhetorical, and user-centered. It aims to effect positive change, through both persuasive and informative strategies. It is essential that you have a clear understanding of the purpose of your document.

Audience

For professional communication writing, it is very important to keep your audience in mind. Considering your audience will help you make a better argument.

Also see the Audience Analysis handout.

Organization and document design

Organization

Effective organization is crucial to the success of a business message. User-centered, logical presentation of your ideas makes the document professional. In addition, you need to organize your document so that your arguments are clear to the reader. Finally, your document's design (visual appearance) impacts the persuasiveness of the communication.

Ask others to read your document and explain your most important ideas.

Document Design

A clean, correct, and professional-looking document portrays you as professional. Effective document design increases the usability and persuasiveness of your communication and highlights important information, which helps busy readers.

Please see the HATS PowerPoint Presentation for details on document design.

Development

Anticipate that your audience will read your document carefully, questioning its validity and claims. Your document should be informative and persuasive, and yet concise enough not to waste your readers' time.

Ask someone to read the document and comment if something is unclear and needs more description, explanation, or support.

Anticipate, also, that your audience may consist of many different readers. Each of these readers will have different needs. Your communication should be designed in a modular fashion, so that different readers can find information they need quickly and easily.

In Technical Communication: A Reader-Centered Approach, Paul V. Anderson explains modular communication in this way:

"Modular designs enable you to create a single communication that addresses different readers who have different questions. Dividing your text into modules provides access to a diversity of readers allowing each reader to go directly to the section or sections that are most relevant to him or her" (Companion Site). Communications with complex audiences should contain sections for decisions makers (brief summaries or abstracts) and sections for advisers (the body of the report, technical or budgetary details) (107).

Copyright ©1995-2014 by The Writing Lab & The OWL at Purdue and Purdue University. All rights reserved. This material may not be published, reproduced, broadcast, rewritten, or redistributed without permission. Use of this site constitutes acceptance of our terms and conditions of fair use.